The performance is high budget and laden with pyrotechnics. Brown endows Hammer with several blasts of energy before sending Hammer off to perform. It then cuts to an impatient crowd waiting for Hammer to perform, while Hammer has a lengthy conversation with James Brown, who calls Hammer " Godson" and enlists him to get the glove of Michael Jackson. The uncut version of the video begins with a newscaster, played by Jim Belushi, reporting on Hammer's apparent decision to quit the music business, as well as responses from a number of celebrities. The accompanying music video for "2 Legit 2 Quit" was directed by Rupert Wainwright, and at almost 15 minutes in length, was one of the most expensive videos ever produced. Simon Dudfield from NME wrote, "Mediocre hip-hop beats coupled with a cockney chorus of 'So What?' (sampled from Alexei Sayle?) leaves you wondering if this is the last track off the album to become a single or what?" Music video The song proved to be successful in the US, peaking in the top 10 of the Billboard Hot 100 at No. Sonia Moore), released on Septemas the first single from hisįourth studio album. Among them, Wayne Gretzky, David Robinson, Roger Clemens, and Hammer's good friend Deion Sanders." 2 Legit 2 Quit" is a song by American rapper Hammer featuring Saja (a.k.a. At the end of the video, a host of sports stars show up to do the hand gesture. He takes the stage in a flurry of special effects and breaks out some new dance moves to hype the crowd. Hammer then goes to see James Brown, who shoots some fireballs at him and tells him he's ready to take on the champ, which we learn is Michael Jackson when Brown says, "Bring me back his glove." Rob and Fab from Milli Vanilli even show up, speculating, "Maybe he didn't sing on the record!" It goes to a man-in-the-street segment where Queen Latifah, Danny Glover and other celebs share their thoughts. Directed by Rupert Wainwright, it starts with a newscast where Jim Belushi breaks a story that Hammer may be quitting, leaving everyone waiting for him to take the stage disappointed. The full version of the video is 15-minutes long and larded with celebrities - Hammer had a lot of famous friends. His next two albums didn't do much damage, and in 1996 he filed for bankruptcy. Hemorrhaging money, Hammer couldn't complete the tour, and he was beset with financial problems. Too Legit To Quit sold 3 million, but the single faded fast and ticket sales tapered off. This time, album sales couldn't support it. Undeterred, he went bigger than ever for his next album, Too Legit To Quit, spending $2.5 million on the video for the lead single, "2 Legit 2 Quit." He hit the road with an even bigger entourage that gobbled up even more expenses. He had race horses, including one (Dance Floor) that ran in the Kentucky Derby.īut Hammer fatigue started to set in when the fourth single from the album, "Here Comes The Hammer," stalled at #54. He had his own action figure and his own cartoon ( Hammerman). His profligate productions and lavish lifestyle (he bought a $20 million mansion) were funded by huge sales of the album, which sold an astounding 10 million copies in America, led by the hit single " U Can't Touch This." Ever the showman, Hammer was everywhere, making regular TV appearances, pitching for Pepsi, and in hot rotation on MTV. MC Hammer went big with his 1990 breakthrough album Please Hammer, Don't Hurt 'Em, touring with a huge entourage that had too many hype men and not enough accountants.
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